iintelligent: Web agency in Copenhagen

Activate your potential with Google Ads

In today's digital age, the internet serves as the core of virtually every company's growth strategy. It's the central place where potential customers actively search for information, products and services. This opens up a huge opportunity for businesses, and Google Ads gives you the key to fully exploit this potential by placing your business at the top of search results on Google.

With Google Ads, you have full control over your advertising budget and your target audience. This means you only pay when potential customers click on your ads, making it a cost-effective solution. 

The results with Google Ads can be remarkable for your business. By leveraging intelligent data analysis and precise targeting, you can expect a great return on investment. 

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Win the future with Google's AI

In an age where technological advances are constantly creating new opportunities, the merger of Google Ads and artificial intelligence has transformed the marketing landscape. With Google's advanced AI technology, you can now target your ads precisely to the most likely customers, making your marketing efforts far more effective and increasing your ROI like never before. 

Google's AI relies on human input to create great results

In a world where artificial intelligence and automation have revolutionized the way we do business, it's easy to believe that Google Ads is a completely autonomous process that relies solely on machine learning and algorithms. But the reality is more nuanced. The efficiency and performance of Google Ads relies heavily on the human factor, bringing strategic thinking, creativity and expertise to campaigns.

AI-powered algorithms rely on marketers to set clear and correct goals, provide quality data and intervene to make adjustments when necessary. 

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Get more leads with Google Ads

To generate more leads with Google Ads, it's crucial to start by creating an effective ad campaign. This involves choosing the most relevant keywords, creating compelling ad copy and targeting your ads to the right audience. Equally important is having a suitable landing page to convert visitors into leads. Once your campaign is up and running, it's essential to continuously monitor and analyze your results. This will help you identify the most effective keywords and ads and make necessary adjustments to improve conversion rates. 

It's also important to highlight the importance of remarketing. This involves targeting your ads to people who have already visited your website but may not have made a conversion. By reminding them about your business and offering incentives, you can increase the chance of them converting into leads.

How does the process work if you choose us?

We take on all the responsibility so you can focus on your strengths. We always have a well-structured plan in place that guarantees you the optimal result in the shortest possible time.

With us, you won't experience any unexpected costs or hidden figures. Once you've entered into an agreement with us, you can always keep track of our work. On a monthly basis, we evaluate the results in a close and rewarding dialog with you. This means you will always have a comprehensive understanding of how effective your ads and campaigns are and where adjustments can be made. We ensure you don't have to worry about anything and work with full transparency.

  • 1. As our very first step, we conduct a thorough review of your website and perform a technical analysis so we are fully prepared.
  • 2. We start with a thorough start-up dialog where we dive into your business and your goals to gain a better understanding.
  • 3. Based on the initial conversation, we'll create a plan that gives you a clear idea of what you can look forward to.
  • 4. We set up your ad account, implement tracking and create ads, enabling you to start attracting more customers and receiving more enquiries.
  • 5. Every week you receive a clear report focusing on the return on investment generated by your ads

Frequently Asked Questions (FAQ)

Google Ads is Google's advertising platform that allows businesses to create and manage online ads. It allows advertisers to display ads on Google search results and other Google networks to reach their target audience and promote their products or services.

Yes, you can target Google ads based on location by selecting specific regions, cities, countries or even specific areas like zip codes. This is useful if you want to target your ad to a specific geographical audience.

Google Ads is a paid advertising platform where you pay to display your ads in search results and on other Google networks. SEO (Search Engine Optimization) is about optimizing your website and its content to achieve higher rankings in the organic (non-paid) search results on Google. Google advertising is immediate and based on payment, while SEO is a long-term strategy to improve your organic visibility.

Google Ads-auctions works by letting advertisers bid on keywords or audiences they want to target with their ads. Every time a user performs a relevant search or appears on a partner website, an auction is triggered. Google takes into account the bid amount, ad quality and other factors to determine which ads are shown and in what order.

You can set your budget in Google Ads by determining how much you are willing to spend on advertising on a daily or monthly basis. Google Ads gives you the flexibility to choose between different bidding strategies, including daily and campaign budgets. You can also set budget limits across specific campaigns and ads.

You can measure the effectiveness of your Google Ads campaigns using various metrics such as clicks, conversions, click-through rate (CTR), cost per conversion, and return on ad spend (ROAS). The Google Ads dashboard gives you access to this data and you can use it to evaluate how your ads are performing and make adjustments to improve results

You can target your audience in Google Ads by using different targeting options such as keywords, locations, demographic information, interests, and behavior. Google Ads also allows you to create custom audiences based on previous website visits or interactions with your ads.

To create a Google Ads account, visit the Google Ads website, click "Get started" or "Start now" and follow the steps to create it. You will need to provide information about your business, choose your budget and create your first ad campaign.

The "Quality Score" in Google Ads is important, as it affects how well your ads perform in auctions and how much you have to pay for clicks. It includes factors such as ad quality, expected click-through rate and landing page experience. Higher Quality Scores can result in better ad positions and lower costs per ad. click.

Ja, du kan annoncere på YouTube ved hjælp af Google Ads. Google Ads giver dig mulighed for at oprette videoannoncer, som kan vises før, under eller efter YouTube-videoer, eller som displayannoncer på YouTube-siden. Dette giver dig mulighed for at nå en bred videopublikum på YouTube-platformen.

You pay per click (CPC) or per impression (CPM) depending on your advertising targeting and strategy. You enter your bid, and every time your ad generates a click or impression, your credit card or billing account is charged. Google also offers automatic bidding based on your goals, such as conversion value.

You can improve your ad quality by focusing on several factors, including writing relevant ads, choosing accurate keywords, optimizing your landing page experience, and monitoring ad performance on an ongoing basis. Better ad quality can lead to higher ad positions and lower costs per ad. click.

To choose the right keywords for your Google Ads campaigns, you need to conduct keyword research to find keywords that are relevant to your products or services and have appropriate search traffic. You can use tools like Google Ads Keyword Planner or third-party keyword tools to help you identify the most effective keywords for your campaign.